Founder and chief instructor Matan Gavish found that there was a major lack in the fitness market.
Real self-defense skills were only taught in “Martial Arts” places and involved full contact, bare-bone amenities and high risk of injury. The fitness market only offered aerobic boxing/kickboxing classes that, although provide a great workout did not focus on skill building, instructor quality, and proper form. Instructors are hired based on inflated social media following with no real knowledge of fight mechanics, anatomy, physiology etc. This lead to injuries and body alignment issues. Students know they were having fun but really didn’t learn anything useful.